Sharing new ideas, resources, knowledge and technology to keep abreast of new development in reference service field

Thursday, October 30, 2008


At the Worcester Public Library we've started using Bookletters as a tool for Readers Advisory services as well as marketing purposes. Posted on the library homepage,, you'll find a widget with thumbnail covers of new titles that patrons can click on to link directly to our catalog, where they can find out more information on that title and place requests. You'll also find links for our YA librarian's top picks for teens, Most Requested Titles and signups for email newsletters.

From the Bookletters website:

More than an e-newsletter service or Web content enhancement source, BookLetters is your marketing partner. BookLetters gives you a comprehensive set of tools and thousands of pages of content on books, authors and films so that every branch or department can promote its collection and programs on the Web or through subscription e-newsletters...with BookLetters, you can add your message to Web pages embellished with BookLetters content and customize the pages with your own information. The core of the BookLetters content is our 4 million book database that generates book detail pages that include brief annotations and jacket covers. This core content is enhanced with a continual flow of exclusive BookPage reviews, author biographies, topical editorial clips, seasonal book promotions, book discussion guides, DVD streaming video previews, audiobook narration clips, sound clips, look inside feature and even podcasts.

Creating targeted custom lists is easy - just enter up to 20 ISBNs for each list, view, and publish. Patrons (and staff) can sign up to receive monthly newsletters on new audiobooks, books on the air or children's picture books among others. Annotations and images of book covers are provided by Bookletters editors and reviewers. Bookletters also lets you track how many subscribers you have for each booklist. If any of you have tried the Bookletters product, we'd be interested in hearing about what you've created, and your patrons response. Do you use the provided annotations, or do you prefer your own reviews? Have you used Bookletters to produce a library newsletter?

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CMRLS Regional Reference Center, Worcester Public Library, 3 Salem Sq, Worcester MA 01608